Real Estate Jerky
Saturday noon on KFIV 1360 AM, replay Sunday at 3 PM Pacific, then on demand.
The weekly radio show brings housing, lending, guests and community conversations together.
MEDIA KIT
MEDIA & PARTNERSHIP KIT
Real conversations. Local connections. A place for your business in the conversation. Two shows, one community-minded brand, across radio, video, podcast and web.
The shows
Real Estate Jerky Daily
Weekdays at 8:30 AM Pacific, video and podcast.
A weekday look at housing, mortgage and market headlines, with perspective on what those stories mean for the people and communities around us.
Where to find us
- On air: show and segment sponsorships place your name alongside relevant conversations.
- On demand: podcast and video let audiences find the conversation on their own schedule.
- On the website: Community Corner and related features create useful destinations beyond an episode.
The schedule
When each show goes out, and the subject we build the month around on the Saturday show.
- Real Estate Jerky: Saturday noon on KFIV 1360 AM, replay Sunday at 3 PM Pacific, then on demand.
- Real Estate Jerky Daily: Weekdays at 8:30 AM Pacific, video and podcast.
| Month | Subject | What we talk about |
|---|---|---|
| January | Fresh Starts, Stronger Families | Household goals, career changes, financial organization, property investment planning, and an introduction to 1031 exchanges. |
| February | The Heart of Our Community | Heart health, relationships, checking on neighbors, local caregivers, and the pressures families face. |
| March | Women Making a Difference | Women leading local businesses, mentoring, community service, homeownership, and financial confidence. |
| April | Neighbors Helping Neighbors | Rotary, volunteering, community cleanups, local trades giving back, and neighborhood repairs. |
| May | Living Well at Every Age | Older Americans’ contributions, independence, transportation, avoiding scams, downsizing, aging in place, and reverse mortgage options and tradeoffs. |
| June | Caring for the People We Love | Caregiver support, brain health, multigenerational living, ADUs, accessible bathrooms, and adapting homes as families change. |
| July | Celebrate Where We Live | Local history, parks, arts, restaurants, agriculture, summer activities, and the businesses that give the Central Valley its character. |
| August | Our Kids, Our Future | Schools, teachers, mentoring, scholarships, financial basics, and careers in the trades through apprenticeships and paid training. |
| September | A Community That’s Ready | Emergency planning, neighborhood connections, helping vulnerable residents, organizing important documents, and preparing homes for disruptions. |
| October | Protecting What Matters | Fire prevention, fraud awareness, roofing, heating, electrical safety, and choosing qualified local tradespeople. |
| November | Service, Sacrifice & Gratitude | Veterans, military families, civilian careers, community service, VA homeownership, and ways to support those who served. |
| December | Give Local, Celebrate Local | Food and toy drives, shopping locally, holiday isolation, community achievements, and next year’s family and property goals. |
Subjects are planned ahead. Guests are confirmed closer to the date.
Counties we cover
The shows and the website cover Stanislaus County, San Joaquin County, Merced County, Calaveras County and Tuolumne County.
By the numbers
Podcast downloads from our hosting platform (Libsyn, IAB-certified download counts) and social media views from each platform's own analytics. Figures as of October 9, 2026.
Real Estate Jerky (Saturday radio show, on-demand podcast)
- 48,399 total downloads since June 2022
- 9,013 downloads in 2026 through Oct 9
- About 990 downloads per month in 2026 (Jan-Sep average)
- 2,240 downloads in the last 90 days (Jul 9 - Oct 9, 2026)
Real Estate Jerky Daily (weekday podcast)
- 3,895 downloads in 2026 through Oct 9
- About 430 downloads per month in 2026 (Jan-Sep average)
- 1,320 downloads in the last 90 days (Jul 9 - Oct 9, 2026)
- 10,385 total downloads since August 2023
Social media, all channels
- About 71,600 views in the last 28 days (Sep 11 - Oct 8, 2026) across TikTok, Facebook, Instagram and LinkedIn
- TikTok: 22,400 views, 15K followers
- Facebook: 24,500 views (Real Estate Jerky page 17,900 + Ed Parcaut page 6,600)
- Instagram: 22,900 views (@realestatejerky 7,500 + @edparcaut 15,400)
- LinkedIn: 1,851 impressions (Ed Parcaut)
- More than 95% of Facebook and Instagram views come from people who don't follow us yet
- TikTok audience: 67% U.S., 71% men, 78% age 35 and up
- Real Estate Jerky: 2022 (Jun-Dec) 4,987 / 2023 9,620 / 2024 13,143 / 2025 11,636 / 2026 YTD 9,013
- Real Estate Jerky Daily: 2023 (Aug-Dec) 439 / 2024 2,300 / 2025 3,751 / 2026 YTD 3,895
Sources: Libsyn IAB downloads, processed October 9, 2026; TikTok Studio, Meta Business Suite and LinkedIn analytics, last 28 days to October 8, 2026. Radio audience (KFIV 1360 AM) is reported by the station and available on request.
The hosts
Ed Parcaut
Mortgage advisor and U.S. Navy veteran
Mike Kelly
Realtor and real estate perspective
Sponsorship placements
Title / presenting
Discuss a lead association with the show and a coordinated on-air and digital package.
Quarter-hour segment
Align with an available A, B, C or D block. Exact mentions and rotation are set in your proposal.
Community Corner
Back the local happenings conversation in Block D, with on-air recognition and a linked website logo.
Home improvement tip
A natural fit for trades, contractors and suppliers, pairing a useful tip with sponsor recognition.
Business spotlight
Tell your business story through a clearly labeled sponsored feature. Format and scope are agreed in advance.
Daily / combined package
Discuss Daily sponsorship or a coordinated Radio, Daily and website presence.
Title sponsor on-air mention
The title sponsor is named at the open and close of every Saturday show. The hosts read it in their own voice, using the line the sponsor has approved.
At the open
"Real Estate Jerky is presented by [your business]. [Your approved line.]"
At the close
"Thanks to our presenting sponsor, [your business]. Find them at [your website]."
Final wording is agreed with each sponsor and checked by the hosts before it airs.
Quarterly partnership planning
A three-month partnership built around relevant monthly themes, available segments and a clear business objective.
Month 01: introduce
Introduce your business and connect your message to the month's conversation.
Month 02: reinforce
Continue the message with a useful topic, tip or community connection.
Month 03: build on it
Refresh the call to action and review the agreed campaign delivery.
Planning ideas: senior living, local trades, home maintenance, community organizations and seasonal homeowner needs. Final themes and placements are agreed during planning.
How we handle sponsorship
- Paid features are clearly labeled, on air and on the page.
- Event listings are not sold, and sponsorship does not buy editorial approval.
- Placement availability, exclusivity, deliverables and pricing are confirmed in a written proposal.
- Metrics identify their source and reporting period.
Episode transcripts
Episodes carry a written read-along on their own page, so a sponsor mention or a subject can be read as well as heard. 63 episodes have one so far, 25 from the Saturday show and 38 from the weekday show, and new episodes are added overnight.
- Buyers Gaining Leverage: Price Cuts, Pending Sales and New-Build Inspections · 8,630 words
- Builders Cut Prices, USDA Loans and California Retirement Towns | Real Estate Jerky Radio, Oct 31, 2026 · 8,658 words
- Builders Are Cutting Prices and Sellers Are Negotiating | REJ Daily 656 · 3,933 words
- Pending Home Sales Slip and the West Is the Worst | REJ Daily 657 · 2,618 words
- Stanislaus Market Update and the FAIR Plan Price Jump | REJ Daily 655 · 1,773 words
- Strong Treasury Demand Gives Mortgage Markets a Little Breathing Room · 3,039 words
Contact
- Show inbox: radio@realestatejerky.com
- Ed Parcaut, Mortgage advisor and U.S. Navy veteran: 209-404-1915, https://edparcaut.com/
- Mike Kelly, Realtor and real estate perspective: 209-968-5633, https://mikekellyrealtor.com/
- Sponsorship: the sponsor application
What is not on this page
- Radio audience figures for KFIV 1360 AM are available from the station on request.
- Rates and openings are quoted individually, so we confirm them when you ask.
To ask for numbers and rates, fill in the sponsor application and tell us what you are interested in.
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